Explore Our Client Projects
National Presentations: Cloud Computing & Windows 10
Strategize and write three national presentations integrating an engaging storytelling framework for complex subject matter. Well received by top-level executives and presented at the company’s national meeting.
NATIONAL WILDLIFE FEDERATION
Marketing, Messaging & Content Development
Work with key stakeholders to bring a fresh, relevant consumer voice and tone to messaging across touchpoints. Ongoing work includes impact reports, websites, online content, apps, social media, presentations and more.
MATTEL CREATIVE STUDIOS
Global E-commerce, Videos & Editorial Content
Created and oversaw editorial content for Mattel e-commerce sales, including product copy, SEO and video content for entire product lines. Brands include Barbie, Polly Pocket, Jurassic World and Hot Wheels.
LOS ANGELES TIMES
Strategy, Messaging, Focus Groups, Press & Online Launch
Launched the online and print product, TheEnvelope.com. The project included brand positioning, agency selection, focus groups, defining demographics and developing marketing communications, press positioning and strategy.
Global Brand Style Guide Strategy & Development
Developed global brand style guides for consumer products and retail programs. Brands included Tony the Tiger, Dig ‘Em, Snap! Crackle! Pop! and others. Generated multiple licensing contracts based on the strength of the creative program.
BRAND SENSE MARKETING
Corporate Positioning, Identity, Website & Collateral
NASCAR-owned company with premier clients including Dodge, Yamaha, Swatch, Goodyear and others. Created all content for the corporate website and collateral that established new messaging and a fresh presence for the company.
WARNER BROS. CONSUMER PRODUCTS
Licensing Style Guide & Collateral Development
Developed licensing programs for the Harry Potter franchise including positioning, messaging and content for style guides and collateral. Also created programs for the Clint Eastwood legacy program and Happy Feet initiatives.
WARNER BROS. ANIMATION
Positioning, Collateral, Press Kit & Advertising
Created the first business unit brochure for international sales. Included introduction from the president and informative show content. Also created written content for an animation brochure, website, advertising, press kit and more.